Undertow began in 1996 as a collective of independent artists, musicians, filmmakers, designers and creative managers sharing resources, ideas, and a love of music.[1] Undertow Music operates offices in St. Louis, Champaign, Seattle, and Portland.[2]
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Undertow Records was started in 1996 by Mark Ray when he released albums by his band, Waterloo and a band they shared a studio space with, Nadine. Undertow serves as a conduit for artists to release their albums to a wider audience through digital, retail, and direct sales outlets. The artists retain ownership and control of their music at all times. No formal contracts are drawn up between artists and Undertow.
Undertow has released records for artists such as Jay Bennett (of Wilco fame), Will Johnson (of Centro-Matic), Amazing Pilots, Artificial Hearts, The Redwalls, The Cush, Nadine, Magnolia Summer, Glossary, Dreadful Yawns, Waterloo, Anna Fermin, Steve Dawson, Dolly Varden, J. Tillman, South San Gabriel.[3], Centro-matic, Via Audio.
Undertow artist management was started by Bob Andrews in 1996 after he joined forces with Mark Ray's record label for the release of Nadine's debut album. The original roster was Nadine, Centro-matic, and Dolly Varden. Andrews split his time between the label and management until 2002 when he started focusing solely on artist management while expanding the roster to include Pedro the Lion , Grammy Award winner Jesse Harris and American Music Club.[4]
The management roster expanded and new managers joined the collective in 2004, 2006 and 2008.
Managers at Undertow include; Bob Andrews, Adam Klavohn, Caleb Palma, Christine Sanley, Jefferson Macklin, and Chris Grabau.
Undertow's current management roster includes:
In 2006, a group of Undertow artists toured the US and Europe, billed as The Undertow Orchestra. Members of the touring group included David Bazan (of Pedro the Lion and Headphones), Mark Eitzel (of American Music Club), Will Johnson and Scott Danbom (of Centro-Matic), and Vic Chesnutt.[5]